More2Scotland Tours Branding
The idea behind the More2Scotland Tours logo initially came from the concept of being knitted together, united, and that there is more to discover and weave together when you visit Scotland with us. We are bright and cheerful and when we work together we can uncover all of the hidden gems of Scotland for you and give you all of our combined knowledge and skills for the best experience in Scotland.
The final design has visuals of pieces coming together (all the different parts of Scotland coming together - each with their own personality and style), it also has a modern tartan design - again bringing in more of the history and style of Scotland.
The colours are representative of the Scottish landscape, in a brighter more vibrant palette. This logo is extremely flexible, large and small and parts of it can be used as part of the branding across the website and on print and digital design. Here are some examples of how the colours were used across their website and print:
