Email Banner Design
Recently, I came up with an updated layout for Craft Gin Club's email design to make their emails more mobile-friendly, bold, engaging, clean, and concise ultimately increasing the click-to-open and conversion rate performance (new banner design on the right below).
By extending the banner length and moving the header text and logo onto the image it allows space for information, CTA’s and the header. After the first swipe on mobile, the receiver already can see the main point of the email, they can see the incentive of the email (if there is one) and they can see the CTA.
